Friday, February 7, 2014

Perception - Branding

            Branding is a major topic in MBA, sales or marketing which promote the product in various aspects. Similarly every person has his own branding like character, behaviour, work, graduate degree, etc., Likewise every person has own perception regarding everything one see, hear, talk.
            In a company the branding is purely done on its own and it projects the same. Have this been done with people? Many a times, NO, it doesn’t work the same way. Most of the person been branded by others like colleagues, relatives, neighbours even an acquaintance many times.
            First of all is it correct to brand a person? Yes, if we really are good at it. But what if we are not so? Bad, isn’t it? But yet we use to brand each and every one. How we brand or label one like happy person, sad person, easy to approach, always smiling, always restless, etc.,
           These type of branding produces both positive and negative effects. If someone brands his friend as arrogant then he is made to follow that until his association with him. One is born in this world to live like oneself and not what others think or say about the one.

         It would be better if anyone not been branded as so and so and such and such.

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